Carrie Borzillo

Careful Wishes: Windham Hill's High Street label is giving singer/songwriter Kristen Hall a serious push in the modern rock world with her third album, Be Careful What You Wish For...

The 12-song collection, produced by Jerry Marotta (Linda Ronstadt, Peter Gabriel), is filled with insightful lyrics and peppered with cello, autoharp, and guitorgan.

"We're focusing our efforts in two areas," says Pat Berry, VP of sales and marketing at Windham Hill. "She has a strong base in Atlanta, so we put vattention on press and radio there and hope to build it from there. We're also trying to avoid the folk tag and move her move into the alternative world by going early for press like B-Side, Black And White, and Splatter Effect."

99X Atlanta and KDGE Dallas are among the modern rock outlets playing "Cry Tomorrow," which features Matthew Sweet on background vocals.

Hall, who once worked as a roadie for Indigo Girls and released her first album on Indigo Girl Amy Ray's Daemon Records, toured with her fellow Atlantans in June. The other Indigo Girl, Emily Saliers, provides vocals and guitar on "Following My Compass."

Hall will embark on a club tour in late July in the Midwest and on the West Coast, where she will also tie in an album alternative radio promotional tour.